JetFuel is already available in domestic markets via luxury e-commerce platforms Net-a-Porter and Mr Porter
JetFuel was created with 56 active ingredients that offer specific health benefits to fight travel fatigue. It is made with non-GMO and 100% sugar, filler, and preservative-free ingredients.
JetFuel’s range is made up of a Travel Set, Travel Refills, and Tea Infusions. These are grouped into three categories: Health, Performance, and Rest.
Each formula helps balance the six health functions most affected by travel fatigue: immunity, digestion, circulation, energy, cognitive function, and rest.
Ms Luck said, “I created JetFuel to support frequent flyers through their gruelling schedules, to ensure that they perform better whilst travelling and feel better when returning home.”
Flores Brand Works leads the development, promotion, and distribution of JetFuel within travel retail. The boutique agency was founded by Lori Fiori and Karine Fleury, who jointly have over 20 years of experience in the channel. They have both formerly held positions at The Estée Lauder Companies' Travel Retail division.